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New Lincat Grill provides ideal Synergy

New Lincat Grill provides ideal Synergy

One of the most dramatic industry partnerships has been unveiled today. The revolutionary multi-patented Synergy Grill technology will, for the very first time, be available to those desiring a suited chargrill solution, thanks to a unique agreement between Synergy Grill and the leading prime cooking provider, Lincat.  Synergy Grill has never before allowed its unique British made advanced grill technology to be used by another company, although the benefits of; massive energy savings of 59%, cleaner, safer kitchens, cleaner ventilation shafts and above all higher food quality, are now being increasingly specified by a wide range of end users.

The move, which will see the two British companies collaborating on a number of initiatives and projects, has been designed to ensure that customers who aspire to a suited look and feel within the kitchen, can now upgrade to what is widely seen as the future of commercial cooking.

Justin Cadbury, Chairman of Synergy Grill, enthused:

“We are delighted to be supplying this technology and associated experience to Lincat who, like Synergy, has an industry reputation for outstanding quality and premium customer service.  Whilst we were approached by another manufacturer for the use of our technology, after having met with the Lincat team, we were completely attuned to their positive management philosophy and specific vision to deliver the best possible equipment, with the fastest financial payback. In such a tight margin market, restaurants need to ‘future proof’ themselves with the best available technology.”

Chris Jones, Managing Director of Lincat is delighted with the new agreement:

“Synergy Grills bring many benefits to the operator with significant gas savings, higher flavour and moisture retention that delivers more succulent food, and one of the easiest cleaning regimes in the industry. The grill has become, for many, an essential part of quality food delivery and therefore Lincat is delighted to be able to offer Synergy Grill technology within our Opus 800 Series. We look forward to working with the Synergy team on numerous projects in the coming years, especially those which demand precise menu formatting to optimise the customer experience.”

Utilising the very latest patented technology, Synergy Grills produce a better cook result, require less ventilation and are one of the easiest grills to clean. Instead of adding to the ever growing number of fatbergs, the grill simply atomises the fat thereby eradicating the need for fat trays. This means that operators just vacuum up any remaining dust at the end of service.

Lincat will be adding the two new chargrills, incorporating the Synergy Grill technology, to its Opus 800 series offering, in single and double formats.

Synergy Launches Authorised Dealer Programme

Synergy Grill to Launch new Authorised Dealer Programme and revised pricing structure.

Synergy Grill has announced a new Authorised Dealer Programme to provide key dealers with improved tools and rewards for being proactive ambassadors of the brand and for supporting British Manufacturing.

Justin Cadbury, Chairman and CEO of Synergy Grill explained:

“We recognise that selling Synergy Grills is very different to selling a standard chargrill or griddle. Synergy Grill is a premium product that is packed with the latest award-winning technology. As a consequence it has many unique selling points including 59% gas savings, fat atomising technology and significantly improved food quality, all of which give the end user a competitive edge in the marketplace through cleaner, safer and more efficient kitchens.  We have built a network of proactive dealers who recognise the potential that the grill that can deliver and we want to assist them further in communicating the key messages.”

Suppliers can become Authorised Synergy Grill Dealers by invitation only, but as part of the Programme they can expect to receive:

  • Interactive authorised dealer training for all their team
  • Live cook events to give greater product knowledge
  • Quarterly newsletters keeping them up to date of new products, promotions & marketing information.
  • ‘Preferential Status’ for leads direct from Synergy Grill
  • Additional content rich material such as videos, imagery, BIM files, copy files, videos & case studies.
  • A new Authorised Dealer Rebate scheme.

As part of the new Authorised Dealer Programme, Synergy Grill is also revamping its pricing structure, as highlighted by Richard Ebbs, Marketing and Commercial Director:

“In a competitive market, dealers and customers both need precise and instant advantages. As such we are launching a new dealer pricing structure that better reflects best industry practice and which rewards those on the Authorised Dealer Programme. We believe all these new initiatives will help to support our loyal dealers that genuinely work to promote and sell our brand to the end users. We are very excited about the future for Synergy Grill and looking forward to working closer with our Authorised Dealers in 2019.”

The Authorised Dealer programme and new pricing structure will take effect from 1stJanuary 2019.