Synergy Grill rebrand to better reflect unique technology
Synergy Grill, has announced a rebrand to Synergy Grill Technology – in order to put a greater emphasis on the revolutionary multi-patented technology within the product.
With the new branding comes a redesigned logo: Sleek, strong and simplified, Synergy’s new logo features a distinguishable hallmark inspired by the company’s initials. This new hallmark will feature on all future grills manufactured by Synergy, as well as on grills that use Synergy Grill Technology such as the Lincat Opus 800 series – the first grills outside of Synergy to use the company’s multi-patented technology thanks to a unique agreement between Synergy Grill and the leading prime cooking provider, Lincat.
Justin Cadbury, Chairman and CEO of Synergy Grill, explains more about the new identity.
“The award-winning technology behind Synergy Grill is what truly sets it aside from our competitors, and therefore, it was important that this was reflected within our visual identity. The new branding serves to communicate the message that Synergy Grill is so much more than just a grill manufacturer, but also a provider of ground-breaking green grilling technology.”
Since being formed from Justin Cadbury’s vision for a great grilled food, cooked in sustainable way back in 2001, Synergy Grill has revolutionised the foodservice sector with a comprehensive range of quality grills which boast better food quality in tandem with low energy usage. This combination of better food using less energy is achieved by Synergy Grill’s unique patented gas burner system, in which the new branding so proudly champions.
Synergy Grill’s innovative, patented technology atomises any fat produced during grilling process. As the fat atomises, any moisture that comes from the food also turns into steam which gently penetrates back into the food to ensure a perfect texture and taste. This atomisation also completely eradicates the need for a fat tray, and therefore, removes the historically strenuous task of cleaning, along with the environmentally damaging disposal of waste fat. As a proprietor, you can cut gas bills by over half with Synergy Grill Technology. In fact, the average customer saves 59%* on their gas usage thanks to Synergy Grill’s pioneering patented technology.
Synergy will be unveiling a modern new website to fit with the companies new branding at the end of the month.
One of the most dramatic industry partnerships has been unveiled today. The revolutionary multi-patented Synergy Grill technology will, for the very first time, be available to those desiring a suited chargrill solution, thanks to a unique agreement between Synergy Grill and the leading prime cooking provider, Lincat. Synergy Grill has never before allowed its unique British made advanced grill technology to be used by another company, although the benefits of; massive energy savings of 59%, cleaner, safer kitchens, cleaner ventilation shafts and above all higher food quality, are now being increasingly specified by a wide range of end users.
The move, which will see the two British companies collaborating on a number of initiatives and projects, has been designed to ensure that customers who aspire to a suited look and feel within the kitchen, can now upgrade to what is widely seen as the future of commercial cooking.
Justin Cadbury, Chairman of Synergy Grill, enthused:
“We are delighted to be supplying this technology and associated experience to Lincat who, like Synergy, has an industry reputation for outstanding quality and premium customer service. Whilst we were approached by another manufacturer for the use of our technology, after having met with the Lincat team, we were completely attuned to their positive management philosophy and specific vision to deliver the best possible equipment, with the fastest financial payback. In such a tight margin market, restaurants need to ‘future proof’ themselves with the best available technology.”
Chris Jones, Managing Director of Lincat is delighted with the new agreement:
“Synergy Grills bring many benefits to the operator with significant gas savings, higher flavour and moisture retention that delivers more succulent food, and one of the easiest cleaning regimes in the industry. The grill has become, for many, an essential part of quality food delivery and therefore Lincat is delighted to be able to offer Synergy Grill technology within our Opus 800 Series. We look forward to working with the Synergy team on numerous projects in the coming years, especially those which demand precise menu formatting to optimise the customer experience.”
Utilising the very latest patented technology, Synergy Grills produce a better cook result, require less ventilation and are one of the easiest grills to clean. Instead of adding to the ever growing number of fatbergs, the grill simply atomises the fat thereby eradicating the need for fat trays. This means that operators just vacuum up any remaining dust at the end of service.
Lincat will be adding the two new chargrills, incorporating the Synergy Grill technology, to its Opus 800 series offering, in single and double formats.
Synergy Grill to Launch new Authorised Dealer Programme and revised pricing structure.
Synergy Grill has announced a new Authorised Dealer Programme to provide key dealers with improved tools and rewards for being proactive ambassadors of the brand and for supporting British Manufacturing.
Justin Cadbury, Chairman and CEO of Synergy Grill explained:
“We recognise that selling Synergy Grills is very different to selling a standard chargrill or griddle. Synergy Grill is a premium product that is packed with the latest award-winning technology. As a consequence it has many unique selling points including 59% gas savings, fat atomising technology and significantly improved food quality, all of which give the end user a competitive edge in the marketplace through cleaner, safer and more efficient kitchens. We have built a network of proactive dealers who recognise the potential that the grill that can deliver and we want to assist them further in communicating the key messages.”
Suppliers can become Authorised Synergy Grill Dealers by invitation only, but as part of the Programme they can expect to receive:
Interactive authorised dealer training for all their team
Live cook events to give greater product knowledge
Quarterly newsletters keeping them up to date of new products, promotions & marketing information.
‘Preferential Status’ for leads direct from Synergy Grill
Additional content rich material such as videos, imagery, BIM files, copy files, videos & case studies.
A new Authorised Dealer Rebate scheme.
As part of the new Authorised Dealer Programme, Synergy Grill is also revamping its pricing structure, as highlighted by Richard Ebbs, Marketing and Commercial Director:
“In a competitive market, dealers and customers both need precise and instant advantages. As such we are launching a new dealer pricing structure that better reflects best industry practice and which rewards those on the Authorised Dealer Programme. We believe all these new initiatives will help to support our loyal dealers that genuinely work to promote and sell our brand to the end users. We are very excited about the future for Synergy Grill and looking forward to working closer with our Authorised Dealers in 2019.”
The Authorised Dealer programme and new pricing structure will take effect from 1stJanuary 2019.
We’re looking forward to exhibiting at the Professional Kitchen Show in January 2019, this new annual event will be at the NEC Birmingham on Tuesday 22nd and Wednesday 23rd January 2019.
A brand new UK event for the catering equipment industry, bringing together many of the UK’s leading equipment manufacturers, the Professional Kitchen Show is set to champion innovation, networking and business like no other event before it.
We’ll be there on 22nd and 23rd January on Stand 510 showcasing our award-winning commercial gas grills… The innovative award-winning Synergy Grill is transforming the catering industry. Using pioneering fat atomising technology, its high power, low energy consumption cooks’ food faster at less than half the energy costs of traditional grills. The high heat atomises the fat so there’s no fat tray to clean or disposal of fatty waste to worry about, The natural vapours released when cooking are absorbed back into the food, creating incredibly delicious and succulent food.
We’ll be doing live demos across the two days. Our Chef will cooking up a storm using delicious fresh ingredients, why not come and say hello, we’d love to see you and while you’re there sample some of our great flavours freshly cooked by our Chef on the Synergy Grill…
WHY THE KENNET/SYNERGY PARTNERSHIP WORKS SO WELL FOR THE CUSTOMER
“Kennet Leasing has been working with Synergy Grill for a number of years now, providing affordable and workable finance solutions for their customers. What this means is that Synergy Grill’s customers can have the best equipment for their business, without taking out bank loans or using their cash reserves. Finance decisions are made promptly, allowing speedy delivery of any equipment that can be earning income before the next payment is due. Supplier invoices from Synergy are paid within 24 hours of installation, meaning Synergy can concentrate on their core business – providing catering outlets with the right equipment to help their business grow.
THE SYNERGY GRILL IS SELF FUNDING ON GAS SAVINGS ALONE
Leasing finance from Kennet gave a multi-site chicken takeaway the opportunity to have a top-of-the-range Synergy Grill for £160 per month, over 3 years. It is possible, however, for Kennet to tailor finance packages to suit individual businesses – and with costs being fixed throughout the term, there are no nasty surprises or price increases to worry about.
ADDITIONAL SAVINGS RE CLEANING AN ADDED BONUS
The equipment that was installed has the potential to save the chicken takeaway business £180 per month alone on gas consumption; this is in addition to the substantial cleaning time and costs, thereby cutting “down time” when no revenue is being made. I highly recommend this piece of kit to any catering establishment where volume, food quality and consistency is key.
KENNET MAKES THE BEST KITCHEN EQUIPMENT AFFORDABLE
Kennet is proud to work with Synergy Grill; their range of catering equipment offers customers a wide range of solutions to suit their requirements.
A multi-site premium grilled chicken fast food operation.
Background
Why did the client need to replace/install their grill?
Client is a multi-site operation and required equipment to save energy, cleaning costs, speed up production, enabling them to serve more customers.
Why did they seek assistance from Kennet Leasing?
The client is a long-standing customer of Kennet Leasing, multi-hiring across a range of various heavy weight catering equipment. The client had a SG900 installed in March 2017. They were so happy with it that they have just undertaken delivery of a second unit this month.
The client chose Kennet Leasing for their quick turn-around, easy sign-off process using e-signature and were are able to give the same-day service on delivery.
Client’s operational challenges
They needed to reduce costs of their energy output
The company was struggling with traditional grills that were difficult to clean
The company wasn’t in the position to outlay up front multiple £’s being the full cost for a new Synergy Grill
Kennet works proactively with its chosen suppliers to provide solutions that make money for their clients
Synergy Grill provided a free audit on the client’s kitchen to show the company what the possibilities are in terms of the most suitable model for the restaurant.
Synergy Grill installed a grill which has up to 59% less energy output than traditional grills. Over the first year of installation, the Synergy Grill should offer significant return on investment due to savings in energy consumption.
Spending hours cleaning fat trays is now a thing of the past for the client as the Synergy Grill will atomize fat, turning it into dust – This has makes it quick and easy for the kitchen team to clean.
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YNERGY GRILL IS SELF FUNDING ON GAS SAVINGS ALONE
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